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10 tips for ’spying’ on your competition

mardi 1er mai 2012

Every salesperson needs to have a little James Bond or Mata Hari in them. The fancy phrase for spying on your industry is "competitive intelligence," which essentially means understanding and learning what’s happening in the world outside your business so you can be as competitive as possible.

In short, competitive intelligence assessments (CIA for short ?) empowers you to anticipate and face challenges seen and unseen. Here are 10 perfectly legal ways to conduct online "espionage."

1. Educate yourself about Google scholar. Instead of just searching on Google (GOOG) and getting all the crud the Internet has to offer, refine your search. Start with Google Scholar, which provides a simple way to broadly search for scholarly literature. You can search across many disciplines and sources to retrieve articles, theses, books, abstracts, and court opinions from academic publishers, professional societies, online repositories, universities, and other websites.

2. Go where the writers go [...]

3. Get to know university librarians. [...]

4. Run a background check.[...]

5. All the news that’s fit to sell. [...]

6. See your analyst. [...]

7. Shop the competition. [...]

8. You have my permission. [...]

9. At your wire service. [...]

10. Take stock of the competition. [...]

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