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34 Percent Of US Mid-Market Businesses Using Business Intelligence Are Planning to Adopt Big Data Analytics ; Lack of Expertise Among SMBs Is Main Barriermardi 1er mai 2012
Primary research conducted by Techaisle of over 800 SMBs shows that 34 percent of US mid-market businesses that are currently using business intelligence are also interested in big data analytics. 73 percent of the mid-market businesses prefer Hadoop because of its ability to process large volumes of unstructured data.
Big data is expected to be truly transformative for future SMBs by offering insights into business operations, understanding competitive landscapes and driving informed decision making. SMBs have begun to recognize the competitive advantages big data technology offers and there are many aggressive SMBs that are willing to invest in such a technology.