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5 Platforms SMBs Can Use to Monitor Local Competitorsvendredi 12 avril 2013
Outright spying on the competition may be somewhat frowned upon in the business community, but getting access to inside information about the deals that neighboring establishments are running is oftentimes necessary for SMBs looking to maintain a competitive edge.
Nearly 80% of companies (of all sizes) are now using social media to track competitors, however today’s top competitive intelligence platforms give SMBs a way to go far beyond tracking keywords and mentions. These hyperlocal tools give merchants and service providers a way to identify the most important players in their local markets and analyze which of those businesses’ marketing strategies is producing the greatest returns. Here are five platforms that SMBs can use to monitor the local competition.