Accueil > Actualités > Identifying The Right Influencer For Strategic Intelligence
Identifying The Right Influencer For Strategic Intelligencemardi 24 avril 2012
Influencers can be actual filters by providing information in the form of raw data to insights and analysis.
The challenge behind using social media influencers for competitive intelligence research is that there can be many influencers for a given industry or topic thanks to the abundance social networks. (I recall before the advent of social media and tools such as Klout and PeerIndex, identifying experts was a matter of searching for past presentations, white papers, books, interviews and articles in local and national papers.)
In order to identify the right influencer for your intelligence needs, it is best to sort all influencers based on Lisa Barone’s “5 Types of Influencers On The Web”. Table 1 presents the 5 categories along with their respective descriptions.