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The Guide to Content Marketing Competitive Intelligencelundi 28 novembre 2016
A marketer who’s thoroughly researched the competition should be able to list the key competitors – through competitive intelligence – in their industry and identify the significant differences between their businesses.
These aspects might include :
Differences in products and services
New lead acquisition techniques
Sales techniques for closing leads
Market structure and reach of competitors
For content marketers, a competitive content analysis paints a clear picture about the techniques used at various stages of the funnel, and the main objectives of content campaigns.