The Guide to Content Marketing Competitive Intelligence

A marketer who’s thoroughly researched the competition should be able to list the key competitors – through competitive intelligence – in their industry and identify the significant differences between their businesses.

These aspects might include :
 Differences in products and services
 New lead acquisition techniques
 Sales techniques for closing leads
 Market structure and reach of competitors

For content marketers, a competitive content analysis paints a clear picture about the techniques used at various stages of the funnel, and the main objectives of content campaigns.