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The Importance of Competitive Intelligence for B2B Companies Outlined in Latest White Paperdimanche 16 septembre 2012
The Mezzanine Group’s newest white paper outlines the importance of competitive intelligence for B2B companies and how it plays a critical role in strategic assessments and ongoing market research in order to develop sound business decisions.
The white paper, called “Competitive Intelligence for B2B Companies” will help B2B companies determine when they need to conduct competitive intelligence, how to effectively go about it and the importance of using a third party to conduct the research. It will also take a look at how to analyze the findings and determine implications to ensure all of the data is credible and consistent.