Who do you compete with ? The answer is not obvious.

Actually, your competition may have nothing to do with your business. Your competition are the disrupters : new technologies that come racing around the curve at you, the entrants that challenge your fundamental business assumptions.

This is especially true in the printing industry. We compete with other media.

Printed pages are declining sharply, print industry revenue has declined sharply. The only positive number is also bleak – the number of printing companies that have closed has increased.

Why ? The transition from analog to digital, from paper to display.

And what’s worse, the amount of content that people read (on displays, of course) is actually increasing.