4 Ways to Use Social Media in Public Relations

Are you sending out press releases and waiting for the media to write about you ?

Are you wondering how you can integrate social media with public relations ?

Instead of waiting for the media to write their story, organizations are choosing to share those stories via social media.

In this article I’ll share four ways you can use social media to support and enhance your public relations.

#1 : Include Social Sharing With Press Releases

If you need to write a press release, find a way to support and extend the message via social sharing.

Keep in mind that journalists rely heavily on Twitter, Facebook and other platforms to source and research stories. When you share your story socially, you are meeting them where they are instead of interrupting them in their inbox.