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A Competitive Intelligence Note to a General Manager

mardi 29 septembre 2009

You are a busy person and taking time to read this is a significant investment for you.

You know what it is like to create and run a business successfully in a market environment that is highly competitive and requires that everyone on your teams understands and contributes to the mission that you have defined. Executing the current business is difficult enough without the ever present and pressing complications of competition. Yet, competition is real and what others do makes a difference to your success or failure. Competitive intelligence can help you navigate through the complexities of the competitive environment better.

Alignment leading to tangible results in market share, revenue and profits is what you are after. Your goal is strategies that mobilize the organization and point the right way forward. There are five common imperatives that you have and several ways that competitive intelligence can help you.

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