Competitive Intelligence As An Offensive Weapon - Sun Tzu Approved

Competition. The very word can often strike fear in the hearts of many a business owner or executive. They get reviled, extolled, crushed, attacked, copied, grudgingly praised and even sometimes acquired. Too seldom does it get broken down, analyzed, and synthesized into something useful and leveraged as an opportunity.

Often when we decide to take a look at our competitors we start out with a loose framework based on our own brand and then start comparing and contrasting. We start with us vs. them. And usually stop there as well. A circle of one-to-oneness.