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Comprendre le comportement du chercheur

jeudi 15 juin 2006

Searchers interact with search engines in a variety of ways, and understanding searcher behavior is an increasingly important aspect of effective search marketing, according to speakers exploring the topic at a recent Search Engine Strategies conference in New York.

Greg Sterling, former Senior Vice President and Program Director of Interactive Local Media at The Kelsey Group, said that search closing in on email as the primary daily online activity (77% email ; 63% search).

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