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Blogging takes lots of time

mardi 11 juillet 2006

This is one of the conclusions of a survey published by Nora Ganim Barnes, from the University of Massachusetts at Dartmouth. Her report, Behind the Scenes in the Blogosphere (PDF format, 60 pages, 1.32 MB) suggests that blogs will make or break your business. Here are the major — and somewhat unsurprising — conclusions of this report which was conducted with the help of of 74 business bloggers : Blogs take time and commitment ; Blogs must be part of a plan ; A blog is a conversation ; Transparency, authenticity, and focus are good, but bland is bad.

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