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Study says local Twitter users boost influence

lundi 12 novembre 2018

Twitter connects brands to the most influential audience when they are the most receptive, a recent study has found.
These are the results of a usage study in South Africa, which Twitter conducted together with Kantar Media among 1 500 Internet users, including 606 people on Twitter.
Users of the microblogging site are influential in their social circles, the study found, and they share their recommendations and assessments regularly, more so than the average internet user.
More than four of five South African people on Twitter (84%) love to express their opinions on favourite topics.
Twitter users are also a "fountain of knowledge" for their social circles, the researchers said.
Nearly two thirds of South Africans on Twitter, (65%), are regularly asked for advice from friends and family when they’re making a purchase decision.

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