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The Top Five Benefits You Can Obtain by Monitoring Your Competitors’ Online Adsvendredi 31 octobre 2014
If you knew that your strongest competitor was doubling its advertising budget in the same marketing channel that brings the largest amount of customers to your company, would that information influence your decisions ?
Understanding your competitors’ advertising strategies may mean the difference in whether or not your marketing efforts succeed. By knowing the channels in which your competitors invests the most, the values they aim to communicate to potential customers and the banner ads that work for them, you are able to gain several strategic benefits.
Figuring out the different aspects of your competitors’ advertising strategies was one of the biggest challenges of competitive research. Now with advertising budgets moving from offline media to digital media, and with the help of softwares especially designed to monitor competition, this task has been greatly simplified.