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Why Innovation Must Go Beyond Disruptionmercredi 25 février 2015
Henry Ford famously quipped that if he’d asked what people wanted, they’d have said, “faster horses.” There are countless numbers of ideas being funded every day that are aimed at essentially building faster horses. The result is that we have available an enormous embarrassment of riches in technology, information and economy – but how many of them are truly groundbreaking or innovative ?
The real breakthroughs happen when we venture outside of convention and learn to look at problems a different way. The real ideas come when we make links where no one else has, a theory put forth by James Webb Young in his little known yet seminal 1939 book, “A Technique for Producing Ideas.”