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White Paper : The State of Market Intelligence in 2013 : Global MI Survey findings

lundi 7 octobre 2013

Do companies use market intelligence effectively ?

In 2013, 1,200 respondents from 64 countries revealed :

- Global companies spend $2.1 million on market intelligence projects and services a year on average
- But just 60% tightly integrate market intelligence with decision making
- Since 2011, global market intelligence teams have been cut by 1 person to just 12 people
- While internal networks of intelligence contributors have grown by 15%

The 2013 Global Market Intelligence Survey shows that 11% of teams are World Class, and these teams :

- are 28% more efficient in decision making
- serve 50% more clients by using efficient tools
- are 33% more likely to be seen as trusted strategic advisors
- serve 50% more likely to run strategy workshops for top executives

How does your company’s market intelligence compare ? Download "The state of Market Intelligence in 2013 : Global MI Survey findings" white paper to benchmark your team today !

The 2013 Global Market Intelligence Survey presents the latest state of market intelligence in global organizations. What are the key success factors and evolving trends in World Class Market Intelligence ? What is the optimal number of people and can companies measure ROI on market intelligence ? How do various industries or business-to-business (B2B) and business-to-consumer (B2C) companies conduct market intelligence differently ?

Read more : http://www.globalintelligence.com/insights-analysis/market-intelligence-surveys/