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White Paper : The State of Market Intelligence in 2013 : Global MI Survey findingslundi 7 octobre 2013
Do companies use market intelligence effectively ?
In 2013, 1,200 respondents from 64 countries revealed :
Global companies spend $2.1 million on market intelligence projects and services a year on average
But just 60% tightly integrate market intelligence with decision making
Since 2011, global market intelligence teams have been cut by 1 person to just 12 people
While internal networks of intelligence contributors have grown by 15%
The 2013 Global Market Intelligence Survey shows that 11% of teams are World Class, and these teams :
are 28% more efficient in decision making
serve 50% more clients by using efficient tools
are 33% more likely to be seen as trusted strategic advisors
serve 50% more likely to run strategy workshops for top executives
How does your company’s market intelligence compare ? Download "The state of Market Intelligence in 2013 : Global MI Survey findings" white paper to benchmark your team today !
The 2013 Global Market Intelligence Survey presents the latest state of market intelligence in global organizations. What are the key success factors and evolving trends in World Class Market Intelligence ? What is the optimal number of people and can companies measure ROI on market intelligence ? How do various industries or business-to-business (B2B) and business-to-consumer (B2C) companies conduct market intelligence differently ?