Comment Boeing utilise les blogs
About 18 months ago, Boeing decided to test the use of blogs with Randy’s Journal, written by Randy Baseler, vice-president for marketing at Boeing Commercial Airplanes. And because no comments were allowed, this was considered as a “fake” blog by lots of readers. Now, Boeing is extensively using blogs, both for its internal and external communication needs, as reports BusinessWeek Magazine in Into The Wild Blog Yonder.