Les blogs en entreprises

Auteur : Makovsky & Company

The national telephone survey of senior executives (directors and above) of a cross-section of
Fortune 1000 companies was conducted in February 2006 by Harris Interactive® in conjunction with Makovsky + Company, a leading independent global public relations and investor
relations consultancy.

In general, how would you rate your understanding of the term internet ‘blog’? Would you say you…

Have Never Heard of (4%)

Have Heard of, but do not Understand Well (15%)

Thoroughly Understand the Term « Blog » (30%)

Have Some Vague Understanding (51%)