Observatoire de l'économie

Les cinq grandes erreurs du marketing en ligne

Portent Interactive’s CEO discusses how to avoid common marketing mistakes while using a holistic approach to design, structure and buying.

Online marketing seems easy enough: build a website, buy some keywords on Google, and then watch the world flock to your site to buy your products and/or services. Unfortunately, life is rarely that easy, and marketing on the internet is no exception.

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