The Guide to Content Marketing Competitive Intelligence
A marketer who’s thoroughly researched the competition should be able to list the key competitors – through competitive intelligence – in their industry and identify the significant differences between their businesses.
These aspects might include:
- Differences in products and services
- New lead acquisition techniques
- Sales techniques for closing leads
- Market structure and reach of competitors
For content marketers, a competitive content analysis paints a clear picture about the techniques used at various stages of the funnel, and the main objectives of content campaigns.