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Can communications help science be more relevant ?lundi 28 avril 2014
Today I was asked to comment on the terms of reference for a new communication position in our program. It focused on preparing articles, editing science, writing for the web and preparing press releases. For what purpose and for whom, I am not sure.
In parallel with this, there has been a long discussion within communication circles regarding how we work with Public Relations (PR) firms, what makes good PR, what types of headlines we can or cannot write and the associated “ditchwater” affect of having too many people comment on communication pieces.
Scientists are being asked to change, to ensure their research leads to concrete outcomes. As communicators, I wonder if we have really reflected on what needs to change within our own work to support this push towards outcome-based research ?